For Club Owners & Directors of Tennis
The Player Voice shows clubs the gap between what they believe about their player experience and what players actually say. That gap is larger than most clubs realize. It is also more fixable than most expect. The Player Voice collects honest player intelligence and delivers it directly to club owners and directors, with an advisor who helps you act on what it reveals.
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Join today for FREE to share your voice, expand your knowledge, and get rewarded. Players are the heart of tennis, give them the best experience possible.
From the Spring 2026 National Research Wave
have left at least one club without ever being asked why
of players who left said price was not the primary reason. The real drivers were court availability, program quality, and lack of community.
want match opportunities communicated to them. It is the single most consistent request across every segment we surveyed.
are neutral or negative on club communication. Most of them aren't frustrated. They're simply not engaged. That makes it easier to fix than clubs realize.
These findings come from our Spring 2026 national survey. They represent what players are thinking right now, across skill levels and facility types. They are also just the national picture.The real question is: how does your club compare?
Coming Soon — The Club Survey
The Player Voice Club Survey is in development. When it launches, it gives club owners and directors the opportunity to submit their own self-assessment — how you rate your communication, your retention practices, your program design, and your responsiveness to player feedback.The triangulation is where the insight becomes undeniable. When players report one thing and clubs self-assess another, that gap is the most commercially valuable finding in the research. Clubs that participate will receive a custom benchmark report showing exactly where they stand against national averages — at no cost, in exchange for distributing the survey to their own players.
Pre-Register For The Survey →Research & Intelligence Products
Our annual State of the Tennis Player research program covers three audiences simultaneously: players, pros, and clubs. Every product in the suite is designed to give club leadership a clear, benchmarked view of the player experience across the country.
Good
Full national benchmark report covering player sentiment, retention drivers, communication effectiveness, program-market fit, and spending behavior across the country.
$950/year
Better
The full annual report plus both mid-season Pulse Report updates — a directional read on where player sentiment is moving in April at the height of the indoor season.
$1,350/year
Best
Full annual report plus a custom club-specific benchmark showing how your players compare to national averages across every survey dimension. Requires distributing the survey to your player base.
$3,500/year
The Player Voice Advisory Suite of Services
We don't sell consulting. We sell the implementation of what your own player data reveals.
Every advisory engagement starts with what your players are already telling us — what they want, what drives them away, and what they would pay for that you aren't currently offering. The research makes the case. We help you close the gap it reveals.
A custom survey deployed to your players and pros — benchmarked against our national dataset. You'll see exactly where you're outperforming peers and where the gaps are. This is the foundation every engagement is built on.
A proprietary diagnostic of your operation across five dimensions: Player Retention Health, Revenue Capture, Communication Effectiveness, Program-Market Fit, and Community & Belonging. Produces a Red/Amber/Green scorecard and a prioritized opportunity matrix.
A 90-day focused implementation of your Health Assessment priorities — defined scope, defined timeline, defined deliverable.
Ongoing monthly advisory support — keeping implementation momentum alive beyond the Sprint.
No club is required to commit beyond the current step. Each engagement stands on its own and makes the next one the obvious move.
Why The Player Voice The Player Voice was founded by Peter Figueredo, a tennis player with 25 years of subscription growth and retention expertise built with organizations including The New York Times, Bloomberg, Audible, and Mayo Clinic. He plays four to five times a week, competes in USTA leagues, and is pursuing his USTA coaching certification. This is not an outside observer's view of the tennis business. It is someone who has spent a career helping organizations understand what their members and customers actually want, and who has seen the same gap in tennis for years.
Book a free 30-minute consultation and we'll walk through what the current national research shows about clubs like yours: where churn is concentrated, what players are asking for, and where the highest-value opportunities are. No pitch. Just the data.
Send us a message and we'll get back to you as soon as we can.