The Player Voice collects honest player intelligence from across the United States. We deliver it to the clubs, brands, and organizations that shape the sport, and help them improve the player experience for everyone's benefit.
Silent Churn
Players who leave facilities without ever being asked why.
Communication Gap
Players demanding better match and play opportunities.
Pricing Shift
Active players who prefer all-inclusive monthly passes.
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Join today for FREE to share your voice, expand your knowledge, and get rewarded. Players are the heart of tennis, so give them best experience possible.
What We Do
The Player Voice closes that gap. We ask players. We aggregate the signal. We walk the findings into rooms where decisions get made and help those rooms act on it. Players don't just provide data. Their collective voice is what makes the research impossible to ignore.
Who We're For
Your feedback joins hundreds of others and becomes intelligence that reaches the people running your clubs. An advisor goes in the room with them to make sure something actually changes.
You see the player experience from the inside. That perspective belongs in the research and in front of the community of players actively looking for better instruction.
Your players have opinions about your club. We've already asked 107 of them. We can tell you what they said and help you do something about it.
Spring 2026 · 107 Players · First National Wave
43% left a club without being asked why
Clubs are losing thousands in recurring revenue simply because they don't have a system to catch feedback before a player walks out the door.
70% want match opportunities communicated to them
Players aren't leaving because they don't want to play; they are leaving because finding a game shouldn't feel like a second job.
83% would pay for an all-inclusive monthly pass
The traditional line-item billing model is exhausting your most loyal customers. Players want predictable, frictionless access.
These findings are already in direct conversations with club owners and directors. Not as a report dropped in an inbox. An advisor is in the room working through what the data means and what to do about it.
What We Stand For
One player’s opinion is easy to dismiss. Hundreds of players independently saying the same thing is something no club, brand, or organization can argue with.
We don’t lobby. We produce rigorous, independent data that makes the case better than any petition or complaint ever could.
We don’t drop a PDF and walk away. We advise the clubs and brands that subscribe to our findings on what to actually do about them.
Why It Matters That We're Independent
The Player Voice is deliberately independent. We are not affiliated with any club, brand, association, or governing body. Our research is funded by the organizations that subscribe to our findings, not by the organizations we research.
Our independence is what makes our data trustworthy to players and valuable to the industry. Players share honest opinions because they know their voice isn’t filtered through anyone with a commercial interest in the outcome.
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Your opinion alone is easy to ignore. Yours alongside hundreds of others, backed by an advisor who makes sure clubs do something about it, is not.
Whether you play, coach, or manage—your perspective belongs in the data.
393 Founding Slots Remaining for the 2026 Wave.